What is art advisory and what is its role within the art market?

KURA: Art advisors offer a variety of services that can simplify the process of acquiring a work of art, and KURA’s approach offers tailor-made advice to the client. Whether building a collection or buying individual artworks, our goal is to find artworks with the highest quality that also reflect the client’s personal interests and desires. With an increasing demand, the consultant can use their connections to help facilitate access to artworks usually reserved for loyal clients. In addition to providing easy access, advisors can also refine the taste of their clients and introduce artists and specialists, bringing experience and knowledge and connecting all the strings of the market.

How and why was KURA born?

K: Over the last few years, the art market has experienced remarkable growth and diversified artistic production beyond the limits of institutions, asking for an ever closer look at opportunities in the sector. Within this context, KURA guides and directs collectors. The goal is to create personalized and structured collections with a strong identity.

Who are the clients of an art advisor?

K: In the case of KURA, our focus is on people who would never imagine that they could collect art. Through our program of courses, cultural experiences, trips to fairs and biennials, our clients enter this universe and become active, and often even come to be supporters of major institutions.

What are the main objectives of the company?

K: KURA aims to train new collectors and guide them in the acquisition of established and emerging artists. It develops a personalized work according to the profile of each client, to build significant and unique collections with discretion and confidentiality. It creates strategies for all aspects of building an art collection, from acquisition to cataloging.

What difference can an art consultant make when conducting a purchase?

K: The experience of the art consultant makes a difference when it comes to getting better strategies or presenting the best options available on the market.

The concept is relatively new in Brazil, when compared to abroad. What is your take on this?

K: Collecting art is on the rise and Brazil has grown more and more in the international market. We have seen more and more young people taking an interest in getting to know, understanding and acquiring art, and this intensifies the growth of access to online art sales. But at the same time, it requires a great deal of training and demystification of this new concept, this new market. That’s what we’ve been working on. How people are understanding the value of a consultant when it comes to making the best acquisitions, thinking about their collections. So, more than ever, we see the need for knowledgeable experts who can help with this process.

How is the work carried out? Do you usually follow specific artists and galleries?

K: We develop our curatorial approach according to the interests, resources and long-term goals of each collector. We represent our customers with transparency, discretion and commitment. We have a more intimate relationship with some artists and galleries, but we are always researching unrepresented young artists as well.

What is the first piece of advice you would give an aspiring collector?

K: Most importantly: understand what you like and what touches you, for you will be living with it and it will tell a little about who you are. Have fun and transform yourself, collecting has to be fun and stimulating.