Through contemporary art, Vermelho offers a space for dialogue, provocation of actions and reactions in society. Through the artists' propositions, the gallery aims to promote a wider distribution of art through activation and research of creative output and collaborations between artists, collectors, institutions, other galleries and the public.
Founded in São Paulo in 2002, the gallery represents several generations of Latin American artists. As these artists gained strength and experience, including insertion on the international circuit, the gallery expanded its activities through participation in important South American fairs and also in the most important fairs on the European and North American circuit.
As a result of this movement, Vermelho added artists who were important references to the 2000 generation and who uses their affirmed activism as a platform for new discourses exploring the zeitgeist through the visual arts, dance, theatre, literature, music and graffiti.
Since its opening, the gallery has placed works by more than 40 artists in 300 + public or private institutions in more than 30 countries.
The gallery’s headquarters, inaugurated in May 2002, was designed and planned together with the renowned architect Paulo Mendes da Rocha (1928-2021) – in collaboration with Piratininga, an architect firm led by José Armênio de Brito Cruz – one of the two architects to be awarded The Pritzker Architecture Prize, the other being the Oscar Niemeyer (1907-2012). The space is designed to go beyond the white cube and is easily adaptable to the most varied artistic proposals. The space has four exhibition rooms, an outdoor square, a restaurant, and a 120-square-meter façade that has already showcased more than 100 projects. The space has hosted LGBTQIA+ festivals, film festivals, fashion shows, concerts and food fairs.
Starting in 2005, Vermelho has annually promoted Verbo, a performance art festival showing actions by Brazilian and foreign artists. In 2007, the gallery opened Tijuana, a publishing house that operates in the border area between the artist’s book and printed art. Tijuana has since then evolved into an itinerant fair have arranged more than 20 editions in seven different countries.
In a similar vein, the gallery opened the sala Antonio in 2015, aiming to better display the production of moving images. In 2022, the gallery opened its second permanent space, a warehouse in the Barra Funda neighborhood of São Paulo, where it maintains its technical reserve, storage and offers an exhibition space for large-format works and projects.