Third floor of the Pavilion gathers big galleries, antique stores and independent creators forming a timeline of Brazilian design

19 Mar 2018, 4:18 pm

To draw a definitive line between art and design has never been an easy task. For SP-Arte, the line between these two expressions is so subtle and fuzzy that it decided to join forces and give the Festival an even greater boost. In its 14th edition, the multifaceted event organizes, for the third year, a sector dedicated to design: gallerists, artists, designers, collectors and public moving between both expressions with even greater proximity and dialogue.

With 33 exhibitors, the third floor of the Pavilion creates a timeline of Brazilian design: beginning with colonial furniture, moving on to renowned modern furniture and bold contemporary signature design that’s conquering the international market. The space comprises big signature design names who are dictating market trends, antique stores, institutions and special architect projects. The new feature this year will be the niche for independent designers.

New design calendar

“Alone, we have much less mobilization capacity than if we join forces with other designers and art galleries,” says Gerson de Oliveira, a partner at Galeria Ovo, which has participated in the Design sector since its first edition back in 2016. “In the beginning, since it was something new, people would visit us out of curiosity. Last year, the audience increased considerably, and people began to understand that the sector is here to stay,” he said. For Jacqueline Terpins, another veteran of the sector, SP-Arte instituted a calendar for the design field. “Me and my colleagues now organize ourselves to launch products, give our names more visibility and work according to this new agenda,” says Jaqueline.

Operating on the boundary of different fields of knowledge, first-timer Micasa Vol B also embraces architecture, presenting works by Catalan surrealist icons Salvador Dalí and Antoni Gaudí. In turn, Prototyp& expands its connections with shaman and indigenous ancestral knowledge to present the Red Road campaign. Creativity is the limit when the subject is art.

Modern never goes out of fashion

It’s impossible to talk about Brazilian design without referring to the modernism of Lina Bo Bardi, Sergio Rodrigues, Jorge Zalszupin, Oscar Niemeyer… Galleries such as Apartamento 61, Etel, Loja Teo and Artemobília will take care of this. With the objective of offering greater interaction with the audience, Graça Bueno, gallerist from São Paulo-based Passado Composto Século XX, will build a setting that transports visitors to a room from the 1960s. “The person will not only sit in a Sergio Rodrigues chair, but also browse a Revista Manchete and see photos and documents that reflect the universe at the time” says Graça.

In the meantime, new participant Herman Miller presents modern international pieces by names like George Nelson, Charles and Ray Eames, and Japanese-American artist Isamu Noguchi, which became industrial design classics that combined technology with comfort as priority. Some of their creations, such as the “Aeron Chair”, are even featured in the Museum of Modern Art’s permanent collection!

Small great creators

Who are the authors not represented by a major gallery? This year, these independent designers are also contemplated in the Festival, functioning as a showcase to to this production. Brunno Jahara, from Jahara Studio, for example, decided to participate in the Festival after a long time off the circuit: “The public that goes to see art at the Pavilion is open to seeing design with different eyes. I have a smaller scale production of limited series and there I believe I have space to present this type of work,” says the Rio de Janeiro native.

São Paulo native Ana Neute took into account the taste of the event’s public for art to produce a series of lamps: she investigated capim dourado, a gold color grass-like species that exists in the Jalapão region to combine its use with materials like brass and glass. “It’s going to be really exciting and new to be inserted in this new world of the art market,” she said. Like her, other names like Gustavo Bittencourt, Domingos Tótora and Maneco Quinderé, who are among the 12 names contemplated in this year’s independent designers’ sector, are also preparing new pieces for the event. We’ll just have to wait and see.

There’s more!

Firma Casa, Hugo França, Herança Cultural, Estúdio Paulo Alves and Indio da Costa are just some of the contemporary galleries participating in the Design sector. But if you prefer antiques, we suggest you visit Cristiane Musse who brings her findings directly from Bahia, Sandra & Marcio from Minas Gerais, and Resplendor and Homenco who represent São Paulo.

In terms of special projects, we have an exhibit by Museu da Casa Brasileira which was invited to participate in the Festival to show the pieces that stood out in the Prêmio MCB, and Projeto de Arquitetos, which represents the architecture field. The exhibit includes furniture pieces by Kiko Salomão, Fernanda Marques, Bel Lobo, Ruy Ohtake and from Triptyque. Prepare to visit the third floor with a lot of time – as you can see, there will be a lot of creative design of the best quality to see.

Click here for the complete list of participants in the sector.



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