Created in 2007, the São Paulo Photo Fair has cemented its place as the main photography event in the Brazilian circuit, establishing, as well as presenting new tendencies in the market. SP-Arte/Foto now reaches its tenth edition in 2016, from August 25-28 at the JK Iguatemi shopping mall, featuring leading Brazilian galleries (check out the full list here).
Other than modern and contemporary photography presented in traditional formats, SPArte/Foto is noteworthy for becoming the first fair to open its space to photo books, a médium that has been on the rise in recent years.
Over the course of its trajectory, SP-Arte/Foto has had approximately 80,000 visitors in its nine years. The list of notable people in the local and international photography scene that have visited the event is extensive: from artists such as Miguel Rio Branco, Claudia Andujar, Caio Reisewitz, Hildegard Rosenthal, and Rochelle Costi to curators and professionals like Jean-Luc Monterosso (Maison Européenne de la Photographie), Mark Lubell (Magnum Photos), Peter MacGill (Pace/MacGill), and Shoair Mavlian (Tate Modern), in addition to international artists Elliott Erwitt, José Manuel Ballester, and Martin Parr along with researchers, critics, journalists, and photography lovers.
In its recent editions, the Fair has sought to expand its boundaries and renew the publics experience through different initiatives. Book releases have highlighted the work of artists like Bob Wolfenson, Claudia Jaguaribe, Cassio Vasconcelos, German Lorca and Pedro Martinelli. In 2010, SP-Arte/Foto began its talks program with names like Cristiano Mascaro, Denise Gadelha, Giselle Beiguelman, João Farkas, and Sergio Burgi. More recently, in 2015, the fair launched a special JK Circuit that partnered stores with galleries to exhibit works. The initative also included partnerships that offered exclusive menus and restaurant discounts at the shopping mall during the Fair week.
Stay tuned: we are bringing more programming details and special guests for the 10th SP-Arte/Foto in the coming weeks!